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Balanced Submission Plan
Friday, November 14, 2008
The key is to strike a balance between free and paid programs that yield
maximum ROI. You should submit your website to all the free search
engines such as Google, AltaVista, and WebCrawler, at least one paid search
engine such as PositionTech.com ($89 for submission of 3 URLs), and Yahoo
Directory ($299 a year). Apart from these, you should think of submitting
your website to a couple of “paid participation” or “paid placement”
programs such as Google Adwords and Overture, which are discussed later.
Google is probably the most widely used web crawler search engine. One
way of letting Google automatically detect and include your web page URL is
as discussed in the above paragraph. Submission to Google through its free
listing program can be done using the Add URL form available at
http://www.google.com/addurl.html
Having mentioned that, there is no guarantee that Google would include a
web page submitted to it by either of the free methods. Also, it might take
as long as a month before Google lists your web pages.
Google has advertising program called “Adwords” that offers you a
combination of paid listing and positioning of your pages in search results.
Paid listings in Google appear above and to the side of its regular results.
These are discussed in detail in the section on Paid Placement programs.
Google allows maximum 5 to 10 web pages from a website to be submitted
per day.
Free and/or Paid Search Engine Submissions
Other web crawler search engines with both free as well as paid submission
services are discussed below. The free submission method for these search
engines is very similar to those described in the case of Google.
To submit a homepage using Add URL, you would have to use one of
PositionTech’s partners. HotBot UK is recommended for this purpose.
HotBot UK Add URL - http://www.hotbot.lycos.co.uk/submit.html
The submission through the addurl feature is levied a penalty on ranking if
that is the only way the page has been crawled. If the same page gets
covered through normal crawling or through paid inclusion, the ranking
penalty is removed.
PositionTech has a paid submission program called “Search Submit” that
charges a fee of $39 a year for your homepage. More web pages can be
added for $25 per web page. After a year, if you do not renew the service,
PositionTech might drop your homepage. PositionTech’s partners sell this
program.
Search Submit - http://www.PositionTech.com
PositionTech allows maximum 20 web pages from each website to be
submitted per day. PositionTech also provides Bulk Program wherein you can
add thousands of web pages at a time. A small fee is charged each time
someone clicks on your web page listing.
The Add URL page for Fast Search: http://www.alltheweb.com/add_url.php
With this it might take up to six weeks until your web pages show up.
Fast Search’s paid submission service cannot be accessed directly by you. It
can be used through its partner Lycos. The fee for this service is $30 for one
year. Additional pages can be submitted at $12 per page.
Paid submission service – http://search.lycos.com/searchservices/
Fast Search also provides Bulk Program wherein you can add thousands of
web pages at a time. A small fee is charged every time someone clicks on
your web page listing.
This is owned by Ask Jeeves (Ask.com), one of the popular search engines.
Like other engines, it has a paid submission program for a fee of $30 a year.
Additional pages can be submitted at $18 per page. Paid service can be
accessed at:
Ask.com/Ask.com Site Submit - http://ask.ineedhits.com/
Fortunately, there are ways to verify and whether your site has been listed
or not. This is described in the section on “verify and monitor listing”.
Directories are very popular and are widely used by people as a source of
information. Web crawler search engines may also have better chances of
finding your website if it is listed with any of these directories. Most of the
directories charge a fee for listing your website. Some sites such as Yahoo
offer free submission as well.
An important aspect of submitting your website to a directory is to have a 25
word or less description of the website. This allows the web crawler search
engines to efficiently find and include your website.
Yahoo and the Open Directory Project (DMOZ) are some of the most popular
directory services on the World Wide Web.
Yahoo provides two submission options: Free submission known as
“Standard” and paid submission known as “Yahoo Express”. The free
submission cannot be used for commercial websites. Also, with free
submission there is no guarantee that your website will be approved for
submission.
Submission of commercial websites can be done with Yahoo Express that has
a fee of $299 per year. Although a majority of websites are accepted in this
category, note that, paid submission also doesn’t guarantee acceptance of
your website. It only ensures an answer whether your site was accepted or
not. For non-commercial websites there is a one-time fee of $299.
For submission of free non-commercial websites you will have to fill up a
submission form that is displayed once you click the “Suggest a Site” link at
the bottom of each category. In case of paid commercial websites you would
have to fill up the submission form that can be accessed at
Once your website is approved for submission, you can submit your website
by using the “Manage” link at the top of each of the categories.
Having your website listed with Open Directory Project (DMOZ) is essential.
It provides results to Google, AOL, Lycos and Netscape Search. Open
Directory doesn’t have a paid submission service. Commercial as well as
non-commercial websites can be submitted to Open Directory absolutely free
of cost. This, however, has its drawbacks.
There is no guarantee if and when your website will be approved for
submission. Having mentioned that, Open Directory does generate high
traffic for your website, once approved. Thus, submission to this directory is
worth the uncertainty involved.
Submission can be done by using the “Add URL” link at the top of each of
the categories. Generally, if your website is accepted, it would appear within
the directory in about three weeks’ time. If rejected, there is no limit to how
many times you can resubmit your website.
These are three most important Directories on the World Wide Web. Getting
your site listed on each of these is a must as it can lead to a significantly
large audience for your website. Yahoo requires that you submit the Title, Description, Your name and Email
for website submission, whereas Open Directory only require the Title and
Description of the website.
Yahoo allows a maximum submission for one category per website; Open
Directory allows a maximum submission for one category per URL.
posted by Avans @ Friday, November 14, 2008  
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