Tips and Trick How to get Top level in Search engine,
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Keyword Selection
Friday, December 5, 2008
Keywords are what help your site get recognized by Internet search engines, and as a result, help would-be customers find your Internet presence. There are many strategies that can be employed to ensure the likelihood of your website coming up in keyword searches:
Use a keyword tool to help you find the most targeted keywords for your site. The tool at http://tools.seobook.com/general/keyword/ is free and cross-references just about every useful keyword research tool on the market.
Pick themes or keyword baskets around which you can optimize the various sections of your site.
Targeting keyword phrases is a much better idea than trying to target individual words. Keyword phrases tend to be easier to rank well for AND they typically convert far better than individual words.
Target different keyword phrases on each page.
Target no more than one or two primary and two or three secondary keyword phrases per page.
If you generate hundreds (or even thousands) of pages of content, make sure they read well and have unique content. Over time, if people cite your content, your page will start to rank for many different terms as long as it is unique and targeted around a theme.
Many web hosts maintain free server logs which show you what pages were most frequently requested and what keywords people searched for to find them or what pages site visitors came from. In addition to web hosts, many analytics products like Google Analytics, Click tracks, and HaveAMint.com are available for reasonable prices. If you run a commercial site you can also use Google Ad Words, Yahoo Search Marketing, and Microsoft Ad Center to buy traffic for your site. If you track what keywords convert that will help you know what types of keywords you should be focusing on with your organic SEO campaign.
Rank Checkers
There are a number of free rank checkers and commercial rank checkers applications available (like Agent Web Ranking and Advanced Web Ranking) that check your rankings for keywords in major search engines. It is easy to get lost worrying about shifts in rankings, but what matters more is if your traffic streams are growing as your site matures and you market it. Some of the major search engines like Google and Microsoft are sharing data with
webmasters about what keywords their sites rank for and what keywords send traffic to their sites. You can sign up for Google Webmaster Central for a look at this type of data.
Building From Your Strengths
Seeing what you already rank for is useful because it helps you understand the
mindset of consumers finding your site. It is easier to rank for keywords related to the words you are already ranking for than it is to rank for entirely different phrases. Learning what types of sites reference you and why they chose to reference you helps you learn how to create marketing ideas that are more likely to spread. If you track your growth and what has been working well for you then it makes it easy to keep pushing things that have worked well for you in the past and focus less on things that provide little to no return.
Search engines rank web pages according to the software’s understanding of the web page’s relevancy to the term being searched. To determine relevancy, each search engine follows its own group of rules. The most important rules are
• The location of keywords on your web page; and • How often those keywords appear on the page (the frequency)
For example, if the keyword appears in the title of the page, then it would be considered to be far more relevant than the keyword appearing in the text at the bottom of the page. Search engines consider keywords to be more relevant if they appear sooner on the page (like in the headline) rather than later. The idea is that you’ll be putting the most important words – the ones that really have the relevant information – on the page first. Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page. If the keyword is used 4 times out of 100 words, the frequency would be 4%. Of course, you can now develop the perfect relevant page with one keyword at 100% frequency - just put a single word on the page and make it the title of the page as well. Unfortunately, the search engines don’t make things that simple. While all search engines do follow the same basic rules of relevancy, location and frequency, each search engine has its own special way of determining rankings. To make things more interesting, the search engines change the rules from time to time so that the rankings change even if the web pages have remained the same. One method of determining relevancy used by some search engines (like HotBot and Infoseek), but not others (like Lycos), is the Meta tags. Meta tags are hidden HTML codes that provide the search engine spiders with potentially important information like the page description and the page keywords.
Most search engines claim that they index the full visible body text of a page. In a subsequent section, we explain the key considerations to ensure that indexing of your web pages improves relevance during search. The combined understanding of the indexing and the page-ranking process will lead to developing the right strategies.
Meta Tags
The Meta tags ‘Description’ and ‘Keywords’ have a vital role as they are indexed in a specific way. Some of the top search engines do not index the keywords that they consider spam. They will also not index certain ‘stop words’ (commonly used words such as ‘a’ or ‘the’ or ‘of’) so as to save space or speed up the process. Images are obviously not indexed, but image descriptions or Alt text or “text within comments” is included in the index by some search engines.The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. The algorithm-based processes used to determine ranking of results are discussed in greater detail later. These directories compile listings of websites into specific industry and subject categories and they usually carry a short description about the website. Inclusion in directories is a human task and requires submission to the directory producers. Visitors and researchers over the net quite often use these directories to locate relevant sites and information sources. Thus directories assist in structured search. Another important reason is that crawler engines quite often find websites to crawl through their listing and links in directories. Yahoo and The Open Directory are amongst the largest and most well known directories. Lycos is an example of a site that pioneered the search engine but shifted to the Directory model depending on AlltheWeb.com for its listings.
A search engine robot’s action is called spidering, as it resembles the multiple legged spiders. The spider’s job is to go to a web page, read the contents, connect to any other pages on that web site through links, and bring back the information. From one page it will travel to several pages and this proliferation follows several parallel and nested paths simultaneously. Spiders frequent the site at some interval, may be a month to a few months, and re-index the pages. This way any changes that may have occurred in your pages could also be reflected in the index. The spiders automatically visit your web pages and create their listings. An important aspect is to study what factors promote “deep crawl” – the depth to which the spider will go into your website from the page it first visited.Listing (submitting or registering) with a search engine is a step that could accelerate and increase the chances of that engine “spidering” your pages. The spider’s movement across web pages stores those pages in its memory, but the key action is in indexing. The index is a huge database containing all the information brought back by the spider. The index is constantly being updated as the spider collects more information. The entire page is not indexed and the searching and page-ranking algorithm is applied only to the index that has been created.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page. Most of the top-ranked search engines are crawler based search engines while some may be based on human compiled directories. The people behind the search engines want the same thing every webmaster wants - traffic to their site. Since their content is mainly links to other sites, the thing for them to do is to make their search engine bring up the most relevant sites to the search query, and to display the best of these results first. In order to accomplish this, they use a complex set of rules called algorithms. When a search query is submitted at a search engine, sites are determined to be relevant or not relevant to the search query according to these algorithms, and then ranked in the order it calculates from these algorithms to be the best matches first. Search engines keep their algorithms secret and change them often in order to prevent webmasters from manipulating their databases and dominating search results. They also want to provide new sites at the top of the search results on a regular basis rather than always having the same old sites show up month after month. An important difference to realize is that search engines and directories are not the same. Search engines use a spider to "crawl" the web and the web sites they find, as well as submitted sites. As they crawl the web, they gather the information that is used by their algorithms in order to rank your site. Directories rely on submissions from webmasters, with live humans viewing your site to determine if it will be accepted. If accepted, directories often rank sites in alphanumeric order, with paid listings sometimes on top. Some search engines also place paid listings at the top, so it's not always possible to get a ranking in the top three or more places unless you're willing to pay for it. Let us now look at a more detailed explanation on how Search Engines work. Crawler based search engines are primarily composed of three parts.
Want to know the difference between a search engine and a directories and why each is so important to your success? This section will give you all of that information and more. You would be using search engines so you know how they work from the user perspective. From your own experience as a user, you also know that only those results that list at the top of the heap are most likely to attract you. It doesn’t amuse you to know that your search yielded 44316 results. Perhaps even number 50 on your list will not get your custom or even your attention. Thus you know that getting listed on the top or as near to the top is crucial. Since most of the search engine traffic is free, you’ll usually find it worth your time to learn a few tricks to maximize the results from your time and effort. In the next section, you will see how search engine works – from your perspective as a website owner.
Web Crawlers
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search. There are basically two types of search engines. The first is by robots called crawlers or spiders. Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. A Spider visits a web site, reads the content on the actual site, the site's Meta tags and also follow the links that the site connects to. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages! The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day. Example: Excite, Lycos, AltaVista and Google. When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
The key is to strike a balance between free and paid programs that yield maximum ROI. You should submit your website to all the free search engines such as Google, AltaVista, and WebCrawler, at least one paid search engine such as PositionTech.com ($89 for submission of 3 URLs), and Yahoo Directory ($299 a year). Apart from these, you should think of submitting your website to a couple of “paid participation” or “paid placement” programs such as Google Adwords and Overture, which are discussed later. Google is probably the most widely used web crawler search engine. One way of letting Google automatically detect and include your web page URL is as discussed in the above paragraph. Submission to Google through its free listing program can be done using the Add URL form available at http://www.google.com/addurl.html Having mentioned that, there is no guarantee that Google would include a web page submitted to it by either of the free methods. Also, it might take as long as a month before Google lists your web pages. Google has advertising program called “Adwords” that offers you a combination of paid listing and positioning of your pages in search results. Paid listings in Google appear above and to the side of its regular results. These are discussed in detail in the section on Paid Placement programs. Google allows maximum 5 to 10 web pages from a website to be submitted per day. Free and/or Paid Search Engine Submissions Other web crawler search engines with both free as well as paid submission services are discussed below. The free submission method for these search engines is very similar to those described in the case of Google. To submit a homepage using Add URL, you would have to use one of PositionTech’s partners. HotBot UK is recommended for this purpose. HotBot UK Add URL - http://www.hotbot.lycos.co.uk/submit.html The submission through the addurl feature is levied a penalty on ranking if that is the only way the page has been crawled. If the same page gets covered through normal crawling or through paid inclusion, the ranking penalty is removed. PositionTech has a paid submission program called “Search Submit” that charges a fee of $39 a year for your homepage. More web pages can be added for $25 per web page. After a year, if you do not renew the service, PositionTech might drop your homepage. PositionTech’s partners sell this program. Search Submit - http://www.PositionTech.com PositionTech allows maximum 20 web pages from each website to be submitted per day. PositionTech also provides Bulk Program wherein you can add thousands of web pages at a time. A small fee is charged each time someone clicks on your web page listing. The Add URL page for Fast Search: http://www.alltheweb.com/add_url.php With this it might take up to six weeks until your web pages show up. Fast Search’s paid submission service cannot be accessed directly by you. It can be used through its partner Lycos. The fee for this service is $30 for one year. Additional pages can be submitted at $12 per page. Paid submission service – http://search.lycos.com/searchservices/ Fast Search also provides Bulk Program wherein you can add thousands of web pages at a time. A small fee is charged every time someone clicks on your web page listing. This is owned by Ask Jeeves (Ask.com), one of the popular search engines. Like other engines, it has a paid submission program for a fee of $30 a year. Additional pages can be submitted at $18 per page. Paid service can be accessed at: Ask.com/Ask.com Site Submit - http://ask.ineedhits.com/ Fortunately, there are ways to verify and whether your site has been listed or not. This is described in the section on “verify and monitor listing”. Directories are very popular and are widely used by people as a source of information. Web crawler search engines may also have better chances of finding your website if it is listed with any of these directories. Most of the directories charge a fee for listing your website. Some sites such as Yahoo offer free submission as well. An important aspect of submitting your website to a directory is to have a 25 word or less description of the website. This allows the web crawler search engines to efficiently find and include your website. Yahoo and the Open Directory Project (DMOZ) are some of the most popular directory services on the World Wide Web. Yahoo provides two submission options: Free submission known as “Standard” and paid submission known as “Yahoo Express”. The free submission cannot be used for commercial websites. Also, with free submission there is no guarantee that your website will be approved for submission. Submission of commercial websites can be done with Yahoo Express that has a fee of $299 per year. Although a majority of websites are accepted in this category, note that, paid submission also doesn’t guarantee acceptance of your website. It only ensures an answer whether your site was accepted or not. For non-commercial websites there is a one-time fee of $299. For submission of free non-commercial websites you will have to fill up a submission form that is displayed once you click the “Suggest a Site” link at the bottom of each category. In case of paid commercial websites you would have to fill up the submission form that can be accessed at Once your website is approved for submission, you can submit your website by using the “Manage” link at the top of each of the categories. Having your website listed with Open Directory Project (DMOZ) is essential. It provides results to Google, AOL, Lycos and Netscape Search. Open Directory doesn’t have a paid submission service. Commercial as well as non-commercial websites can be submitted to Open Directory absolutely free of cost. This, however, has its drawbacks. There is no guarantee if and when your website will be approved for submission. Having mentioned that, Open Directory does generate high traffic for your website, once approved. Thus, submission to this directory is worth the uncertainty involved. Submission can be done by using the “Add URL” link at the top of each of the categories. Generally, if your website is accepted, it would appear within the directory in about three weeks’ time. If rejected, there is no limit to how many times you can resubmit your website. These are three most important Directories on the World Wide Web. Getting your site listed on each of these is a must as it can lead to a significantly large audience for your website. Yahoo requires that you submit the Title, Description, Your name and Email for website submission, whereas Open Directory only require the Title and Description of the website. Yahoo allows a maximum submission for one category per website; Open Directory allows a maximum submission for one category per URL.
Here is a list of the most popular Search Engines and directory companies: Search Engine List Go.com/InfoSeek AltaVista Google.com, HotBot Excite.com/Webcrawler Ask.com Directories AOL Search PositionTech Lycos Open Directory MSN, Yahoo! LookSmart Snap In addition to the above there are thousands of search engines and site directory companies, where you can submit your website to as many companies as possible. Free Listing Free listing is available with some major search engines such as Google, AltaVista, and Webcrawler. As stated earlier, even after submission of your website, a listing is not guaranteed. Generally, it takes up to 2 to 3 months to be listed after submission. A recent research concluded that the audience potential for websites submitted through free search engines is about 39%. Do not let that deter you. There are ways to get listed faster discussed later in this course.
Paid Listing Some search engines charge a nominal fee for every URL submitted. You are more likely to get favorable results by submitting your website to a search engine with paid inclusion. AskJeeves, PositionTech, AOL, and LookSmart are the most popular search engines in this category. Once you submit your website with these Search Engines, your website is most likely to be listed within a week. The Audience potential for paid search engines is 100%. Search engines generally list pages of ten to twenty results per page. Most search items will return thousands, if not hundreds of thousands, of results. Obviously the key is to get listed among the top results if you expect to get any appreciable traffic through your search engine results. There are two methods of submitting your URL to Search Engines. One is to use Search Engine Submission services such as “Submit it”, which is a part of MSN Central. The fee for submitting URLs using this service ranges from $79 to $299 per year. Another is to submit your URL by submitting it individually to popular Search Engines and thus avoiding the fee charged by submission services. The prevailing counsel is that manual submissions should be made to the top five search engines or so and one could use automatic submission services for the rest. It is possible to submit your URL to search engines for free. At the same time, you have to keep in mind that there are premium programs offered by some search engines that assure listing or provide better positioning in ranking. Some use of paid listing programs is recommended if you wish to receive serious traffic on your website from the search engine. Paid Listing Programs are explained later in this chapter. Free submission could result in much lower traffic, a low rank, positioning the results returned, and longer period of time before your website actually shows up in the results returned by the search engine. (That is unless you have a few tricks up your sleeve.) Also there is no guarantee that your website would be included with these free services. To avoid these issues some search engines offer “paid participation” that guarantees high traffic and ranking for a fixed fee per year. Formulating a Search Engine submission budget is crucial. It should be such that you have the best possible combination of free submission, paid submission and paid placement programs for the absolute best results. How much would you like to spend on this exercise? If the budget is limited, options such as some of the paid programs, advertisements, expensive directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts.
Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. Site Maps One important factor to remember while submitting a site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps. (More on site maps in a later chapter.) Submission Software There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like Internet Bussiness Promoter, i have one. if you want buy it just for 5$ please contact it to my mail
This section will show you how to go about submitting your website to the search engines and directories in the most efficient manner. If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion. Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
Be Prepared Before you begin to submit your website to search engines, ensure your website pages are thoroughly designed to the professional quality using the right key words, the right amount of keywords good graphics and pictures with “Alt” description tags and the relevant spell and grammar checked content. Don’t submit websites or web pages that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business. Preparation will be discussed in more detail later
